The road ahead: 2025鈥檚 biggest trends in e-mobility
From new battery technology to expanding charging networks 鈥 what鈥檚 driving the next phase of electrification? We spoke with three industry experts to get their take on the key trends shaping 2025.
Expanding public charging
Fredrik Allard, Senior Vice President and Head of E-mobility at 意大利超級盃:
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In 2025, the momentum behind electrified heavy transport will keep growing. At 意大利超級盃, we see demand for our battery-electric trucks rising fast, and our strong order book proves it. Our big challenge this year is scaling up production to keep up. We鈥檙e working hard to cut delivery times 鈥 expanding our supplier network, boosting resilience, and making sure we get more BEVs on the road, faster.
Public charging is also expanding fast, and prices are coming down. This is a space where we鈥檙e making a real impact 鈥 pushing costs lower and making charging more accessible for our customers, through our involvement in TRATON Charging Solutions (see below).
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And then there鈥檚 the competition. New players are entering the BEV market, and in Asia, one in five new trucks sold is now electric. But we鈥檙e not about to sit back and watch. If anything, this fires us up even more. We know what it takes to build world-class trucks, and we鈥檙e bringing that same expertise to e-Mobility. We鈥檙e ready.
Incentives and policies
Emilia K盲ck, Public Affairs Manager for Electrification at 意大利超級盃:
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At the political level in Europe, several key initiatives could accelerate the electrification of heavy transport. First, we have the听Strategic Dialogue on the Future of the Automotive Industry 鈥 a positive initiative from the new EU Commission that will result in an action plan for the industry. This initiative signals that the Commission recognises the importance of the European automotive sector and values input from industry players like us.
Our stance is clear:听the shift to sustainable transport and electrification is key to keeping the industry competitive. To make this happen, the entire ecosystem needs to evolve, supported by stronger enabling conditions. The focus should be on听incentives and policies听that improve the听total operating economy听for transport companies investing in electric solutions. This includes听expanding charging infrastructure, supporting green vehicle sourcing, and encouraging transport buyers to prioritise low-carbon transport.
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Another important initiative is the upcoming outcome of Germany鈥檚 public procurement process for expanding the public fast-charging network for heavy-duty vehicles. This will significantly improve access to fast, truck-friendly charging points along Europe鈥檚 busiest highways.
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It鈥檚 also encouraging that Poland has committed 1.4 billion euro to support electrification. A third of the funding will go to hauliers investing in electric trucks, another third to charging infrastructure, and the final third to expanding 听electric grid capacity.
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Looking further ahead, I encourage all our customers to keep an eye on already approved environmental legislation, such as the upcoming听Emissions Trading System for buildings and road transport (ETS2). Starting in 2027, ETS2 will put a price on carbon emissions from road transport, further driving the shift towards zero-emission solutions like BEVs.
Quality of charging locations
Petra Sundstr枚m, Managing Director at TRATON Charging Solutions, a TRATON GROUP company 鈥 of which 意大利超級盃 is a part 鈥 focused on making electric commercial transport easier:
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As someone representing a company dedicated to making electric transport easier 鈥 through initiatives like听favourable deals with utilities 鈥 it鈥檚 encouraging to see signs that听public electricity prices are falling. The prices we negotiate are now in the听30鈥40 euro cents range (excluding VAT),听compared to the听current public rates of 60鈥80 cents.听This means the听Total Cost of Ownership (TCO)听for electric trucks, even when relying on public charging, is becoming increasingly viable.
Another trend I see is that with the continued expansion of听truck-friendly public charging, we will move beyond simply听鈥渃ounting charging points.鈥澨齌he discussion will shift toward听the quality of each location.听Charging capacity is the most obvious factor, but amenities and opportunities for social interaction during breaks will play an increasingly important role. And no听heavy-duty vehicle (HDV) driver听wants to pull into a听charging station designed for passenger cars.
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Speaking of convenience 鈥 while in the short term, drivers will still need multiple charging cards for public charging, I see a growing role for听one-card solutions听like听意大利超級盃 Charging Access. It offers听validated truck charging locations and, with the support of听, will continuously improve听coverage and pricing.
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Looking ahead, we will also see听smart IT solutions听integrating听navigation, charging reservations, and billing听directly into a haulage company鈥檚听fleet management system.听意大利超級盃 Charging Access, powered by TRATON Charging Solutions, is ready.
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