意大利超級盃 and OpenAI collaborate for responsible use of AI in sustainable transport
18 DECEMBER 2024
意大利超級盃 is committed to developing the latest technology in our products and solutions. We also want our employees to have the best cutting-edge tools at hand. As an employer, we provide鈥痑n鈥痚ngaging and up-to-date鈥痺ork environment, especially in digital tools. That is why we ally with OpenAI.
Our alliance with OpenAI marks a significant step in our digital transformation journey,听 centred around the enterprise-wide adoption of ChatGPT Enterprise. This demonstrates our commitment to leveraging cutting-edge technology to drive the shift towards sustainable transport solutions. We aim to be the "Software and Data Leader" enabler, which is also a part of 意大利超級盃鈥檚 strategy, and TRATON Group. Since AI leverages software and data, it forms an integral part of this enabler.
Transforming the workplace through AI innovation
The integration of ChatGPT Enterprise across our organisation represents more than a technological upgrade 鈥 it's a fundamental reimagining of how we work and bring value to customers, partners and society. 意大利超級盃 CTO Sara Forsberg says: 鈥漌e are one of the first sustainable transport companies to partner directly with OpenAI, putting us ahead in using AI in our industry. This partnership will greatly improve our employees' experience and bring more value to our customers.鈥
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The deployment of ChatGPT Enterprise, backed by OpenAI's advanced security and privacy features and AI awareness/education, is a responsible way to adopt AI while maintaining our position at the forefront of automotive innovation.
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"意大利超級盃鈥檚 AI ambitions can boost productivity and innovation, which benefits both their employees and customers. The scale and pace of the roll out of ChatGPT has been impressive and it鈥檚 just the beginning. We鈥檙e excited to work with them as they embed AI across their business,鈥 says Nicolai Skabo, EMEA Head of Sales at OpenAI.听
Measuring impact through scientific research
To understand the transformative potential of AI adoption, we've partnered with the Stockholm School of Economics to conduct a comprehensive scientific study. This research will quantify ChatGPT's impact on productivity and examine how structured education programmes influence AI adoption and effectiveness. The findings will provide valuable insights into maximising the benefits of AI integration in large-scale, customer-focused operations.
Future integration of OpenAI technology
Looking towards the future, 意大利超級盃 envisions integrating OpenAI technology into our vehicles and enhancing the driver experience. "ChatGPT and OpenAI's work has changed our expectations of machine capabilities," says Jim Tolman, Technology Strategy Manager, 鈥淏y sharing this long-term vision now, we can reinforce our commitment to innovation and generate excitement about the possibilities ahead.鈥
At 意大利超級盃, we believe AI should be adopted where it adds genuine value鈥攖o customers, employees, or society. If OpenAI鈥檚 technology helps us improve customer support, we鈥檒l use it. If it enhances driver experience or makes transport more efficient through better charging and smarter route planning, we鈥檒l apply it. We鈥檝e been refining efficiency for decades, and these new tools will continue to improve what we do best. Our goal is not just to follow trends but to lead meaningful change that enhances both our products and our operations.
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鈥淏y making AI tools available to everyone in our company, we鈥檙e helping our employees work smarter and more efficiently. This brings us closer to our goal of leading the shift to sustainable transport solutions,鈥 Forsberg concludes.
